work

My work cannot be easily pigeonholed, which is what I like about it. I love out-of-the-box thinking and am always looking for new incentives and fresh challenges.

Obstacles and restrictions are the incentive to my creativity.

Made in Mind

‘Made in Mind’ is the company name for all business activities under my guidance (the ties with the Arjan van Dijk Groep were officially severed in 1996.)

My enterprise is oriented on concept development for a range of projects:

Creating a distinctive identity for companies in the world of events and catering
Out-of-the-box thinking in the field of fund-raising, experience, and targeting
Concept development for user-tailored projects related to the leisure industry
Designing special events, for instance for Marc van Laere Producties
Developing communication plans, for example for Microcrediet programs.

I really enjoy the luxury of being at liberty to chose from what suits me, where I could really add something, what incentives are coming my way.

Marc van Laere Producties

I was narrowly involved with founding this company in 1999. We feel a strong common bond and have an ideal relationship that engenders a fantastic creative mixture of ideas, experiences, and functionality, executed to perfection. The wonderful events we realised together include:

HEMA 75 years (25,000 guests)
DSM 100 years (16,000 guests)
Opening of Brandloyalty
ABS brake systems anniversary

Some of them large-scale events, others small-scale, each of them distinguished by creating a custom-made total experience.

Contribution to society

I believe in contributing to society by making available my know-how, creativity, and network for the business world, associations, and NGOs. This includes for instance thinking up and working out ideas; or coaching processes of change. I am frequently asked to sit on boards and juries.